Pattern Beauty Write for Us
Pattern Beauty is a haircare brand that actress and entrepreneur Tracee Ellis Ross founded in September 2019. The brand is to promoting and providing products for naturally curly, coily, hair types. Pattern Beauty aims to celebrate and empower people with curly hair by offering various haircare products to address their unique needs and challenges.
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Key Features and Values:
- Inclusivity: Pattern Beauty is committed to inclusivity and diversity. Its products are to cater to a wide range of curl patterns and hair textures, recognizing that curly hair comes in various forms. The brand’s marketing campaigns and messaging emphasize the beauty of natural hair.
- Curly Hair Expertise: Tracee Ellis Ross, the founder of Pattern Beauty, is known for her beautiful natural curls and advocates for embracing natural hair. Her experience and passion for curly hair make her a trusted authority in the community.
- Product Range: Pattern Beauty offers a variety of haircare products, including shampoos, conditioners, leave-in treatments, serums, and styling products. These products are formulated with ingredients that cater to the specific needs of curly and coily hair, such as moisture retention and frizz control.
- Fragrance-Free Options: Recognizing that some individuals have sensitivity to fragrances, Pattern Beauty provides fragrance-free versions of some of its products, ensuring that more people can enjoy their offerings comfortably.
- Cruelty-Free and Vegan: The brand is committed to cruelty-free and vegan practices, meaning that its products are not tested on animals and do not contain animal-derived ingredients.
- Sustainability: Pattern Beauty also focuses on sustainability and uses eco-friendly packaging materials. Their bottles are from post-consumer recycle plastic, and they encourage customers to recycle their empties.
Popular Products of Pattern Beauty
Some of the standout products in the Pattern Beauty line include:
- Hydration Shampoo: This sulfate-free shampoo gently cleanses while providing hydration for thirsty curls.
- Heavy Conditioner: An intensive conditioner designed to moisturize and detangle curly and coily hair.
- Leave-In Conditioner: A hydrating and detangling leave-in product that helps define curls and reduce frizz.
- Styling Cream: This product helps create defined, bouncy curls without stiffness or crunchiness.
- Jojoba Oil Hair Serum: A versatile serum for extra shine and frizz control.
- Community Engagement:
Pattern Beauty actively engages with its community through social media, events, and campaigns celebrating natural curls’ beauty. The brand encourages people to embrace their natural hair textures.
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